Vision Iconic - Branded Residences | Flexible Payment Plan
Project Details
| Developer: Binghatti Developers |
| Area: Binghatti City |
| Starting Price: AED 2.3 Million |
| Down Payment: 20% |
| Payment Plan: 70/30 |
| Handover: Q2 - 2028 |
| Project Status: New Launch |
| Lifestyle: Branded Residences |
Available Units
- Property Type:Apartments
- Unit Type:1, 2 & 3 Bedroom
- Sizes:836 to 2,493 Sq Ft
- Property Type:Duplex Apartments
- Unit Type:4 & 5 Bedroom
- Sizes:3,022 to 3,776 Sq Ft
Overview
Vision Iconic is the central landmark tower of Mercedes-Benz Places Binghatti City, representing the architectural and conceptual heart of the master-planned development in Meydan, Dubai. Rising to an approximate height of 341 metres, this signature tower anchors the entire district, around which 11 other residential skyscrapers are strategically arranged to create a dynamic and tiered skyline.
The master plan is designed as a city-within-a-city, with Vision Iconic acting as the visual and functional centerpiece of a development that will deliver more than 13,000 residences in total. The surrounding towers step down in height from the central structure, enhancing skyline harmony while ensuring visual prominence, open views, and an iconic urban identity.
Architecturally, Vision Iconic reflects Mercedes-Benz’s automotive design philosophy, expressed through horizontal podium lines inspired by the brand’s iconic grille, floating structural effects above podium levels, and refined silver and chrome exterior accents. The tower naming strategy across the district draws from Mercedes-Benz concept vehicles, reinforcing a strong branded narrative at an urban scale.
At the base of Vision Iconic lies the Grand Promenade, a landscaped green spine that connects all towers through shaded walkways, water features, art pavilions, and elevated pedestrian paths. The master plan integrates residential living with wellness, retail, sports, and lifestyle amenities, supported by smart mobility solutions and electric vehicle infrastructure, positioning Vision Iconic as the symbolic core of a future-ready luxury community.
Key Highlights
- Luxury Residences: Offers 1 to 5-bedroom apartments and duplexes across two distinctive residential collections.
- Mercedes-Benz Inspired Design: Brings the brand’s iconic automotive design philosophy into architecture and everyday living.
- 12 Signature Towers: A collection of 12 sculptural towers creates a striking presence around the central Star Beacon.
- Star Beacon Landmark: A signature tower designed as a major visual landmark for the community and surrounding Nad Al Sheba skyline.
- Premium Interiors: Sculpted lines, premium finishes, timber detailing, leather-inspired elements, chrome accents, and automotive-inspired design.
- Grand Promenade: A vibrant central destination featuring retail, cafés, landscaped spaces, and lifestyle experiences.
- Resort-Style Amenities: Includes a sky infinity pool, spa and wellness facilities, concierge services, and valet services.
- Prime Dubai Location: Located near the junction of Al Ain Road and Al Khail Road, with easy access to Meydan Racecourse.
- Close to Dubai Landmarks: Burj Khalifa, Dubai Mall, Dubai Opera, and Museum of the Future are all within easy reach.
- Large Master-Planned Community: More than 1,404 residences are planned across the development.
Features & Amenities
Children Play Area
Schools
Restaurants
Shopping Mall
Sports Facilities
Gym
Parking Area
24X7 SecurityPayment Plan
20%
Down Payment
50%
During Construction
30%
On Handover
Frequently Asked Questions(FAQ)
The development offers 1, 2, 3, 4 and 5-bedroom apartments, along with duplex residences.
The project brings Mercedes-Benz-inspired automotive design into a large-scale residential community, combining luxury, technology, craftsmanship, and distinctive architecture.
The master plan features 12 residential towers, arranged in a flowing architectural composition around the central Star Beacon.
The Star Beacon is the landmark tower positioned at the centre of the development. It is designed to become a prominent architectural feature visible across Nad Al Sheba and surrounding areas.
It is positioned near the junction of Al Ain Road and Al Khail Road, close to Meydan Racecourse in Dubai.
Residents can enjoy a sky infinity pool, spa and wellness facilities, concierge and valet services, landscaped park areas, cafés, retail spaces, and multiple lifestyle experiences.
The Grand Promenade is the community's central lifestyle destination, bringing together retail outlets, cafés, landscaped areas, and social spaces.
Yes. The interiors use flowing forms, refined detailing, timber finishes, leather-inspired elements, chrome accents, and other design references inspired by Mercedes-Benz automotive interiors.
Major Dubai destinations including Burj Khalifa, Dubai Mall, Dubai Opera, Museum of the Future, and Meydan Racecourse are within convenient reach.
The two residential collections together feature more than 1,404 homes.
Its key distinction is the integration of an automotive luxury design philosophy into an entire master-planned residential community, rather than using the brand merely as a decorative theme.
Have a Question? Our Experts Are Ready
Atique Jamal
Grand Reve Realty
- Early bird access to prime inventory at Vision Iconic
- Tailored ROI strategies
- Full-service support from purchase to post-sale
- Direct from the developer at 0% commission.
Find available units, latest prices & brochure.

















