Vision Iconic by Binghatti at Nad Al Sheba – Premium Branded Residences

Overview

Vision Iconic by Binghatti introduces a different perspective on luxury living in Dubai by focusing on connectivity, privacy, and architectural identity rather than beachfront positioning. Located in Nad Al Sheba, a district recognised for its equestrian heritage, controlled residential surroundings, and strong highway access, the development appeals to buyers seeking a refined urban lifestyle away from tourism-heavy coastal zones. As part of Mercedes-Benz Places | Binghatti City, the project is positioned as more than a standalone residential tower, offering a branded environment with integrated retail, lifestyle amenities, and a well-planned community atmosphere. With a mix of premium apartments, strong infrastructure links, and a lifestyle focused on comfort and long-term living, the development targets both end users and investors looking for quality residential assets in a central yet peaceful Dubai location.

Key Highlights

• Residential and retail development by Binghatti in Nad Al Sheba, Dubai
• Part of the larger Mercedes-Benz Places | Binghatti City master concept
• Tower configuration includes Basement + Ground + Mezzanine + 5 parking levels + 66 residential floors + 9 mechanical floors + roof
• Development built on a land plot of approximately 239,846 sqft
• 21 retail outlets located on the ground level
• Premium positioning within Dubai’s high-end residential segment
• Designed as a branded lifestyle tower rather than a conventional apartment building
• Focus on privacy, brand value, and long-term residential appeal

Apartment Layouts & Sizes

• 1-bedroom apartments starting from 695 sqft from AED 2,600,000
• 2-bedroom apartments starting from 978 sqft from AED 3,900,000
• 3-bedroom apartments starting from 1,203 sqft from AED 6,250,000
• 4-bedroom residences starting from 2,076 sqft from AED 12,500,000
• 5-bedroom luxury residences starting from 3,806 sqft from AED 36,750,000
• Mix of compact luxury units and large family residences
• Layouts designed to suit both personal living and investment use
• Wide range of unit configurations targeting different buyer segments

Premium Residences & Interiors

• Sky infinity swimming pool and dedicated podium pool
• Fully equipped fitness centre and wellness facilities
• Yoga areas and outdoor wellness spaces
• Spa facilities designed for relaxation and recovery
• Skyline jogging track within the development
• Grand Promenade acting as a social and lifestyle hub
• Food and beverage spaces and entertainment studios
• Concierge and valet services for resident convenience
• Smart home systems and advanced acoustic features
• Solar photovoltaic systems supporting sustainability goals
• LEED certification reflecting environmental standards
• Selected residences featuring private pools

Investment Potential & Returns

• Located in Nad Al Sheba with access to major Dubai road networks
• Connectivity to Business Bay, Dubai Mall, Dubai Opera, and Dubai International Airport
• Easy access via Sheikh Zayed Road, Al Ain Road, and Al Khail Road
• Close to major retail destinations including Dubai Hills Mall and Mall of the Emirates
• Positioned in a district known for stable residential demand
• Binghatti brand recognition supports resale visibility
• Mixed unit sizes increase rental and resale flexibility
• Retail component strengthens community activity and tenant appeal
• Suitable for investors targeting premium Dubai property assets
• Designed for long-term ownership rather than short-term tourism demand