About Pure Gold Living
Pure Gold Living is a real estate developer in Dubai founded in 2016 as part of Pure Gold Group. The company was started by Firoz Merchan, who brought his strong business experience from the jewellery industry into property development. The developer focuses on trust, clear processes, modern construction ideas, and delivering projects on schedule.
Key Facts About Pure Gold Living
- Founded in 2016 in Dubai
- Real estate division of Pure Gold Group
- Founded by Firoz Merchan
- Built on trust and clear business practices
- Focus on modern construction methods
- Known for completing projects on time
Company Background
- Pure Gold Group was established in 1989
- Became a well-known jewellery brand in the UAE
- Entered the real estate sector in 2016
- Aim was to bring jewellery business standards into property development
- Focus on reliability and quality work
Business Philosophy
- Focus on transparency in every deal
- Use of new construction technologies
- Strong focus on deadlines
- Motto: On time, every time
- Commitment to customer satisfaction
Business Goals
- Aim to become a strong private developer
- Serve both home buyers and investors
- Focus on properties for personal use
- Support investors looking for rental income
Core Work Principles
- Timely project delivery
- Clear buying process
- Use of quality and strong materials
- Professional project management
- Customer-focused approach
Off-Plan Projects

PG Maison
at Al Furjan
AED 1 499,999
Project Type: Apartment
Payment Plan: 50/50
Handover Date: Q4 - 2026